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Casa VivaRetail & Consumer2024

Network of 60 stores with higher margins and less stock

New assortment, pricing, and replenishment policy for a home decor chain with stores in Portugal and Spain.

+3.2 p.p.

of gross margin

Store interior with product shelves
The challenge

Casa Viva was growing in sales, but margins had been falling for three years. Stores had excess stock of slow-moving products and frequent stockouts of bestsellers.

The solution

We segmented the assortment by store type, revised the pricing policy by category, and implemented an automatic replenishment model based on the actual sales of each store.

Results
  • +3.2 points of gross margin
  • Average stock reduced by 18%
  • Stockouts of the top 200 products below 2%
  • Project ROI in less than five months

For the first time, every store has the right assortment for the customers who walk through the door.

Rui Antunes, CEO of Casa Viva

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